Starbucks in China Coursework Example | Topics and Well Written Essays - 7500 words

Starbucks in China - Coursework ExampleHow this cocoa shop at the neighborhood did invade and changed the lifestyle of many It is a sort of colonization. I c each(prenominal) it Starbuckzation.Starbucks has been around since 1971. According to Starbucks Coffee Company (2007) history, it started by selling roasted coffee beans in Seattles Pike Place Market bearing the lean of Starbucks Coffee, Tea and Spices. It was in 1981 when this coffee shop caught the attention of plastics salesman Howard Schultz (Wilson, 2005) Schultz is now the Chairman of Starbucks Coffee Company. But it was never easy for him to turn the business into an international titan that it is now. In 1982, Schultz was hired as Starbucks head of marketing shortly thereafter he was sent to Italy for an international house ware show It is where he got the idea of turning Starbucks into an espresso bar (Wilson, 2005). But things did not immediately come his way. The opportunity came in 1987 when Starbucks was up for sale Schultz was able to raise the money, remade the establishment, and started history in the coffee industry.Today, Starbucks has 6,281 company-operated caudexs and 3,533 licensed stores in 50 states of US plus the District of Colombia It has in like manner established coffee houses in 39 countries outside US (Starbucks, 2007).It is not quite an surprising though that Starbucks is a success in the United States of America since a cupful of steaming coffee has almost become a destiny to every American. What is more amazing is its success in Asia particularly in China that can be considered, by far, as Starbucks largest market outside northernmost America.Traditionally, Chinese are fond with tea, which they say has healthy benefits. How come that a tea-drinking country could easily shift to coffeeStarbucks started its operation in China in the late 90s. The company began with a store in Taiwan in March 1998, spread in Mainland China at the China World sell Building in Beijing in January 1999, then in Hong Kong in May 2000, and Macau in August 2002 to date, there are almost 500 stores all over China (Starbucks China, 2007). Has China really fell under Starbuckzation It could be so.However, Starbucks phenomenal success in China has not been copied in Australia. Since its first store was established at Sydneys CBD in July 2000, Starbucks has set-up only 50 stores in Sydney, Brisbane, the Gold Coast, the Sunshine Coast, Canberra, and Melbourne today (Starbucks Australia, 2007). It could be attributed to a number of cafes in Australia. Geographical and loving settings also contribute to this aspect.1. EfficiencyAmong the keys to attain success in any field is efficiency. In Starbucks case, it is the coffee houses capability to deliver the goods regardless of its customers race or creed. There is a cup of flavorful coffee that will suit the discriminating taste buds of everyone. It has a blend from various regions coffees are blended depending on the flavors that characterize a certain country. There is Colombia Nario Supremo, Guatemala Antiqua, Arabian Mocha Sanani, Komodo Dragon Blend, and Sumatra, to name a few.Apart from coffee, Starbucks also offer tasty cakes and pastries. There is also a variety of