понедельник, 13 апреля 2020 г.

Anthropology-Media Essays - Ilkka Ronkainen, Cultural Anthropology

Anthropology-Media Essays - Ilkka Ronkainen, Cultural Anthropology Anthropology-Media BIBLIOGRAPHY Hall Stuart (1997) Cultural Representations and Signifying Practices Sage Publications Chapter 1 Dyer, Gillian (1982) Advertising as Communication Routledge London Ideology and Meaning in Advertsing Marion Boyars, London Kline, Stephen(1995) The Play on the Market: On the Internationalisation of Childrens Culture,in Theroy Culture & Society, Vol.12, pg 103-129 SAGE, London, Thousand Oaks, and New Delhi Berman, Ronald(1981) Advertising and Social Change, pg 13 SAGE, Beveley Hills and California Czinkota, Michael R and Ronkainen, Ilkka A (1996) Global Marketing Dryden Press Boone, Louis E and Kurtz, David L Contemporary Marketing Plus Eighth Edition The Dryden Press Chapter 7 Wells, William, Burnett, John & Moriarty, Sandra (1995) Advertising Principles and Practice Third Edition, Chapter 5 Prentice Hall Inc., Englewood Cliffs, New Jersey