Two approaches to globalization Essay Example | Topics and Well Written Essays - 500 words

Two approaches to globalisation - Essay ExampleFrom the foregoing discussion, one might expect that their products should not have successful. What happened, however, was entirely unexpected. The surgical procedure of Starbucks has become legendary. In just 20 years, the Seattle company has grown from 18 coffee shops to thousands making it a leading global mail.2 Starbucks hardly advertises but has experienced 20% bump in global brand value. According to the company fact sheet, as of November 2006, Starbucks had 7,102 company-operated outlets worldwide 5,668 of them in the United States and 1,434 in other countries and U.S. territories. In addition, the company has 5,338 joint-venture and licensed outlets, 3,168 of them in the United States and 2,170 in other countries and U.S. territories. This brings the total locations (as of November, 2006) to 12,440 worldwide. The number of weekly customers is 30 million.3The Roddicks first Body Shop opened on March 26, 1976 in Brighton, Unit ed Kingdom with yet about 25 natural handmade products. The rights to the name of the firm was bought from a San Francisco beauty store which distillery remains today as The Body Time.